Goodbye Lend Lease, hello Lendlease

Australian developer Lend Lease has unveiled a new look and brand it describes as a “design for the future”.

It’s Lendlease now.

Lendlease will usher out the 20-year-old blue canopy logo and usher in a new era with a brightly coloured mark known as “the fold”.

 

 

 

 

 

Lendlease group chief executive and managing director Steve McCann said the innovative new look was part of an overall brand update to launch its “next chapter of success”.

“We have emerged out of our five year strategy to hold a strong market position and believe we have re-established the leadership position of this great organisation. As a result, the time is right to evolve our brand.  

“The new look is reflective of our exciting future as a contemporary, diverse and international business.

“The culmination of this work is a design for our future, providing a unique identity that stretches from consumer to business, enterprise to government partnerships and local to international markets.”

Lendlease recently won a contract to develop the “Lifestyle Quarter“, a 17-acre section of a new financial district in the Malaysian capital Kuala Lumpur, called Tun Razak Exchange.