Disney has announced plans to develop a series of residential neighbourhoods in the US, “infused with the Company’s special brand of magic” – the first of which is earmarked for the Coachella Valley in California.
According to the company, the aim of these planned communities is to create the sense of living in a Disney resort, and a team of company “imagineers” will join project teams to generate “creative concepts” that realise the aim.
The plans will begin with the Cotino settlement in California. This will offer a range of homes from estates, single family homes and condominiums, as well as a hotel and shops, a promenade and a 24-acre “oasis” with a public beach park.
Residents will also be able to sign up for club membership, which will provide access to wellness programmes, live performances, cookery classes and seminars.
Disney has not provided the details for size and population of Cotino and the locations of the other “Storyliving” neighbourhoods, apart from saying each site would draw on its particular surroundings.
Josh D’Amaro, Disney Parks, Experiences and Products’ chairman, said: “For nearly 100 years, Disney has shared stories that have touched the hearts and minds of people all around the world.
“As we prepare to enter our second century, we are developing new and exciting ways to bring the magic of Disney to people wherever they are, expanding storytelling to “storyliving”. We can’t wait to welcome residents to these beautiful and unique Disney communities where they can live their lives to the fullest.”
Michael Hundgen, Walt Disney Imagineering’s executive producer, said: “Disney Imagineers are exploring the richness of each local region to inspire the theme of storyliving by Disney communities.
“Distinctively designed indoor and outdoor spaces will offer residents new opportunities to explore, engage and create the next incredible chapter of their story.”
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No mention of the impact on the environment here. Will the lake be a giant, chlorinated swimming pool for example? Where is the water supposed to come from? There is an unprecedented drought in the region, amplified by the climate crisis. What a loathsome concept.